A Longitudinal Study of Destination Image, Tourist Satisfaction, and Revisit Intention

نویسندگان

چکیده

International tourists’ perceptions of the destination’s image, travel satisfaction and revisit intentions are crucial to effective destination marketing overall competitiveness. Tourist destinations often compete through their image in potential minds. Therefore, a is central due its influence on decision-making selection. Successful depends in-depth understanding held by tourists. This study investigates changes Mongolia for specific periods time. The research examines attributes images longitudinal comparison data sets from 2004 2019 determine if any change existed over model was developed cognitive affective images, tourist satisfaction, intentions. first set obtained 280 international tourists who travelled 2004. second 310 2019. validated using structural equation modelling. Independent sample t-tests were performed two examine years. result shows that there positive given period time, which influenced implications findings intermediaries, organizations, future also discussed.

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ژورنال

عنوان ژورنال: Journal of Tourism and Services

سال: 2022

ISSN: ['1804-5650']

DOI: https://doi.org/10.29036/jots.v13i24.341